Is social networking new?
No I don't think so, but the way we connect is that new? Again no.
We've been networking for many years, what is networking? It's connecting with other people based on the recommendation of a trusted person.
Companies used this years ago, before the term networking was even thought of in this sense. Lets look at Avon, the cosmetics company. They spread their business by recommendation of those who were trusted.
So now we have Social Networking on social media platforms. Today I spent time on twitter connecting with individuals and companies that I thought would be interesting. How did I do that? By looking at my current network and seeing who they are connected with. So recommendation of trusted people?
In a connected world are we doing any thing so differently to those in the 60s, connecting together to buy Avon products?
We like to think we are better than our parents, we are doing thinks for the first time, that we are stepping out and doing things differently, but we aren't.
The harder we try to be different the more similar we become, we've all heard people complain about the old boys network, but no one moans when Billy recommends Jimmy the plumber in the local pub.
The only thing we have that is different is the tools we use, this makes us more efficient if we use them right.
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